Barneys.com Gets a Facelift
As you know, we love when fashion and digital come together. So we were delighted to hear that Barneys New York will be giving barneys.com a face lift. Ironically, their Madison Avenue Store (my heaven) is also getting a new look.
“It’s a huge emphasis for us a company. It represents one of the biggest opportunities in terms of revenue growth and market share. We wanted to create a completely dynamic and very emotional experience, which we couldn’t do with the old site.” said Daniella Vitale, chief merchant of Barneys.
Shoppers are now able to “favorite” items they love and they can view their selection in the new “favorites” tool. You’ll also be able to share your list through various social media platforms. You can also see the “most loved” items, some great “exclusively ours” pieces and of course “The Window.”
The new site will launch Monday with a special list by celebrities and big named fashion folk. These include the Olsen sisters, Julianne Moore, Leslie Fremar, Katie Homles and more! We can’t wait to play and spend on the new site!