Best Fashion Commercials of 2011


2011 has been a great year in fashion. Color has returned to the runways, designers have been embracing social media and video became an even more widely used medium to connect fashion to the world. Video adds the elements of movement and sound, bringing fashion to life. Here are some of favorite fashion shorts of 2011:

Calvin Klein Collection 2011 Campaign
Directed by Fabien Baron. There is no denying the intensity of this video, nor the sexy chemistry between models Lara Stone and Tyson Ballou. It’s luxury. It’s glamour. It’s quintessential Calvin Klein. We could watch this over and over, and it would never get old.

Prada Spring 2011 Campaign
Kinga Rajzak, Zuzanna Bijoch, Arizona Muse, Tati Cotliar and Mariacarla Boscono dancing to Ratatat’s “Mirando”. What’s not to like? Fun and quirky, this video makes Prada’s spring collection irresistible.

Gareth Pugh Pitti 2011
Complementing a collection that was inspired by Christian iconography and Florentine opulence, Ruth Hogben directed an avant-garde fashion film that combines ancient with hyper-modern. Styling by Katie Shillingford and dramatic soundtrack by Matthew Stone add just the right touch to the experience of watching this video.

Lanvin Fall 2011 Campaign
One, two, three, four, uno, dos, tres… It’s Raquel Zimmerman and Karen Elson dancing in Lanvin to Pitbull’s “I Know You Want Me”? Yes! Wearing the best of Lanvin’s Fall 2011 collection, the girls are joined by two male models and even designer Alber Elbaz himself. Shot by Steven Meisel.

Thierry Mugler Anatomy of Change
Debuting the House of Mugler’s new image, Creative Director Nicola Formichetti released this dark video, featuring Zombie Boy. Accompanied by Lady Gaga’s “Sheiße”, the visual imagery displays the menswear collection in a combination of runway and editorial footage.

Emporio Armani Spy Fall 2011
Directed by Mario Sorrenti. This short film stars models, Iselin Steiro and Simon Nessman. Drawing on Giorgio Armani’s love of cinema, this narrative references the aesthetic of film noir, with just the right balance of mystery and excitement.