First Look: Hussein Chalayan for Mavi Jeans
Turkish denim brand, Mavi is the latest to collaborate with a guest designer, inviting Hussein Chalayan to design a capsule collection for spring 2013. The Mavi/Chalayan Collection contains a full line-up of denim apparel for women and is the first Mavi collaboration in what is to be an annual program for the brand.
Inspired by the human body, Chalayan researched clothing and tools that help optimize the power the body uses. “Shape shifting” techniques empower the body through bonded tape, elastic bands and cuts. The denim collection is transformed into an elegant sport inspired line of modern daywear.
Using Mavi Gold, Maviʼs higher-end womenʼs collection, Chalayan played with the clean lines and the darkest of denim washes, details of black sports mesh and elastic bands, the collection is the perfect synergy between Maviʼs fine denim and exceptional fit infused with Chalayanʼs elegant cool aesthetic.
The full collection will include 15-20 styles including skinny jeans, high-rise skinny fits, denim shorts, dresses and denim tops. Retailing from $160 – $200 at select premium denim specialty and department stores and worldwide Mavi flagship stores.