First Look: Lana Del Rey is the New Face of H&M
H&M has just announced that Lana Del Rey will be the face of the fast fashion brand’s fall 2012 campaign.
“The mood is very L.A. noir,” Donald Schneider, H&M’s creative director told WWD. “It’s inspired by our fall collection.”
Lana performed a cover of “Blue Velvet” for a short film that will be released on hm.com on September 19, 2012. We can’t wait!