H&M Releases New David Beckham Bodywear Campaign
Following the success of his bodywear collection, David Beckham and H&M are celebrating with a new campaign, focusing on the form and fit of the underwear classics that make up his bodywear range. The campaign was shot by Alasdair McLellan in Los Angeles.
“I am so excited about this new campaign for David Beckham bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also the wearability and fit. I love the range, and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!” says David Beckham.
David Beckham Bodywear is an exclusive, long-term collaboration with H&M. The collection, which remains permanently in-store and online, focuses on a set of core products designed by David Beckham and his team, with special attention paid to the comfort and fit of each garment, from briefs and trunks to undershirts, T-shirts, Henleys and long johns.
The David Beckham Bodywear collection is available at around 1,800 H&M stores in 44 countries worldwide.
Check out the campaign and behind the scenes photos from the shoot below, as well as a video interview with the soccer star himself: