Joseph Abboud Captures The “New America” In Their Fall 2012 Campaign
We’re huge fans of Joseph Abboud over here. We’re still gushing over the first fashion show creative director Bernardo Rojo put on last fashion week, and we can’t wait to see what’s in store this time around. We’re happy to share with you the images of the campaign before they debut in the September issues of print magazines. Abboud is all about the self-made man, which is why they used Jay Bugler and Ben Fee for their campaign.
Bugler, is a self-made boxer turned documentarian. Jay posed as a Rolling Stone writer so he could live and learn from Ginger Baker. Five years later after living with Baker, Bugler’s piece was published in Rolling Stone under the title ‘The Devil and Ginger Baker’ and created an award winning documentary.
Next up is Ben Fee a journalist turned adventure seeking film maker. Fee has an unexplainable penchant to film some of life’s most threatening adventures. Including taking to the slops of some of the most dangerous and intimidating mountains, all while capturing it on his camera.
Abboud was able to capture the vintage feel of Hollywood while showcasing the men behind the camera. The collection accentuates the masculinity of each man in a demure way. The campaign represents an age when skyscrapers were new to us and when dressing was still an art form. Bernardo Rojo was able to perfectly get this idea across in his campaign for the Joseph Abboud label.