Meadham Kirchhoff Spring 2013
For Edward Meadham and Benjamin Kirchhoff, fashion is not something that is taken seriously. Indeed, it doesn’t seem that they think they’re curing a disease with their work – though they may be creating a land of imagination to help ease the pain.
Whereas last season was all about monstrous club culture and the deconstruction of the classical contemporary, it seems that this season is all about more is more, and the more extravagant, the better. Whilst many designers are paring back and approaching everything with a minimalistic mind-set, it is clear that the Meadham boys are keen to expand their thoughts, and delve deeper in to the psyche of the fashion industry. The deconstructed Victorian tea party set up was typical of the Kirchhoff mindset, and the clothes created the aura of a woman who has had enough. And yet, this anti-fashion approach is so anti-fashion that it’s immensely fashion – the sheer opulence that they produced has indeed proved that, no matter how many bows, how many layers, how many hats – opulence is often overstated and garish.
A delightfully ironic collection that screamed of anti-fashion subtext against the norm of luxury and lavishness, and is almost a mockery of the fall season’s opulent trend, it seems that Meadham Kirchoff aren’t really about making ready to wear clothes. Indeed, they are more about creating a message. And to us, that message is something that we must take to heart. Because let’s face it –we’re all a bit too fashion for our own good. Viva la Meadham Kirchhoff!