Sarah Potempa: Hair Guru to the Stars

Belinda Keatts | June 25, 2012 | 0 Comments

New York City this past spring was nirvana for the hair and beauty industry. It was trade show season and it was a great time to see what is new and where the industry is headed. It is a Willy Wonka for all things beauty based. While wandering down one of the aisle I stumbled on a small booth with some interesting hair tools created by the celebrity hair guru to the stars, Sarah Potempa.

The standout product from Sarah Potempa is the Beachwaver Iron ($199). This is the best iron on the market for beginners who feel like they are all thumbs when it comes to curling hair. The Beachwaver makes it simple and effortless to get professional results. You place a section of hair in the small clip and choose the direction for the curl (L or R). The curling iron does the rest of the work for you. It will spin in the direction you choose with the simple click of a button. This iron makes hair easy peasy. Seriously, it doesnʼt get easier than this. To see all of this beauty innovation in action you can check out Sarahʼs video about the iron below.

In addition to the Beachwaver there are some flatiron options. Two to be exact, there is the ceramic ($189) and the titanium ($229) flat irons. I am particularly partial to the titanium option. Curly girls, frizzy hair girls, this iron is specifically for you. This styling tool will straighten and smooth any hair texture. The ceramic iron is no slouch, this iron has great features such as the floating plates and the memory sense technology. If you donʼt have the worst time in the world getting your hair straight, save some coins and go with this iron.

This line has a great collection of tools that will battle any potential summer hair disasters. I have stubborn, kinky curly, hard to control hair. It is big and wild – fortunately I like it that way. For the rare times I need it to be tamed for a special occasion it is has always been a hassle and a half. I can never get it to be straight or get beautiful relaxed curls and stay that way even with a blow dryer, flatiron and curling iron. What I end up with is a large frizzy mess. I end up throwing it up into my signature messy bun and head out of the door. Yes I confess, I am a makeup & hair person who struggles with her own hair. But with these quality tools, Iʼm able to glide through my hair and create sleek and polished looks.