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Kenton

Shop Like A Local With Zaden Row

| May 1, 2012 | 3 Comments
Zaden-Row-01

Have you ever wanted a personal stylist? What about shop at some of New York City’s coolest boutiques? True, you can order online from the city’s larger clothiers, but what about those secret local shops? As of today, Zaden Row is your answer.

Just launched Zaden Row is made up of independent local New York stores, designed to express the unique fashion sense of the city. The site allows you to shop in a variety of ways: by neighborhood, by category and by each store’s personal microsite. [How it works]

Founder and stylist, Nina Zadeh handpicks each store in Zaden Row’s exclusive network, staying true to the company’s mission:

“To showcase and sell merchandise from the best local stores while providing a unique virtual shopping experience in the form of an online mall. Our hands will always rest on the pulse of each community.”

Nina Zadeh has gained her experience in creative direction by styling runway shows during both New York and Miami Fashion Weeks. Her clients have included Lord & Taylor, Russell Simmons, Dress For Success and Ellen DeGeneres. Her work has appeared on Elle.com, About.com, Pepsi.com, New York Post and Miami Herald, among many others.

While Zaden Row’s network will continue to grow in each of New York’s unique neighborhoods, you can now shop from the following stores: Blake Scotland, Annabelle and Corrente located in Manhattan’s Lower East Side; Grey Era Vintage in the East Village; Yamak in the West Village; and Julia James Boutique and Thomas IV in Brooklyn.

Check out their video lookbook below by Culture Productions, featuring pieces from boutiques Blake Scotland and Annabelle. And visit www.zadenrow.com to see the site for yourself! As some of the site’s first visitors, Zaden Row is offering KENTON readers a promotional code: Free Shipping for first 100 orders, use code: LAUNCH2012

  • KED

    Ahhh I’ve been waiting for something like this for so long! I’m sick of H&M, Zara, Top Shop on repeat. I can’t wait to see what new stores they add next! Thanks Zaden Row, I’ll be a frequent shopper for sure :)

  • Elizabeth

    Such an amazing site!!! The graphics are so refreshing and all the product is amazing!

  • Cami

    I’m so excited that there’s finally a site like this with unique quality pieces that I would actually wear. Perfect for my rainy Saturday/ Sunday when I wanna shop around but dont want to be outside or know where to go. Excited to see what they’ll put up next!!!!

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