STONE ISLAND 30 Goes Public in Florence

Jonathan Loo | June 23, 2012 | 0 Comments

A celebratory occasion for STONE ISLAND, hosted by Fondazione Pitti Discovery, commenced on Tuesday, June 19^th, 2012 at the iconic Stazione Leopolda (Leopolda Station) in Florence, Italy. This magnificent exhibition marks the thirty years of history, research and experimentation with sophisticated pieces curated by British creative Simon Foxton and Nicholas Griffiths.

With over 200 gems presented from STONE ISLAND exhibiting the treatment to production processes allows viewers to capture the entirety of their retrospective and tradition. From fabric to resin coatings to platings of the masterpieces, visitors are able to seize the importance of colors, lights, thermo-sensitive textiles, dying and double dying, as well as under-pressure dying, in ordinance with aviation or biomedical-related textiles.

In addition to the vast exhibition at Stazione Leopolda, STONE ISLAND presents its first-ever book titled “Archivo ‘982-012” introducing the brand’s 300+ images of their most celebrated and notable attires from the past. “I am very happy and thank the Pitti Discovery Foundation for deciding to share such an important moment with us by hosting our 30 year exhibition at Stazione Leopolda, and for their collaboration in organizing this event that will opened on the occasion of Pitti Uomo, the most important international event interpreting menswear through style, fashion, design and culture. We have never organized any kind of event, so both the strain and enthusiasm are at their highest level. I reckon that, having reached three decades of history, there is something for us to tell. For me, the collaboration with Fondazione Pitti Discovery is an acknowledgement of our work, which I am very proud of.” – Carlo Rivetti, President and CEO of Sportswear Company.

You can now attend this remarkable STONE ISLAND event through July 7^th, 2012 at Stazione Leopolda in Florence, Italy with free admission to the public. The viewing hours are as follows:

From June 20th to July 1st/ 11.00 am – 07.00 pm

From July 4th to 7th/ 12.00 pm – 11 pm

(Closed on Monday and Tuesday)

Don’t miss out on this premier opportunity to pay respects for one of the most iconic brands in the world of Italian fashion; birthplace of the ever-famous catchphrase, “Made in Italy.”