Supermodel Coco Rocha Taps a Pose for White House Black Market
Much like the previous season, the stunning Coco Rocha will return to be the face of White House Black Market’s Fall 2012 campaign with a series of print and television advertisements. Entitled ‘Alter Ego,’ the new TV spot will feature the supermodel doing more than just striking a fierce pose – instead, she will be tap-dancing a routine specifically created by Broadway choreographer, Laurin Latarro. The campaign was created by New York based agency ceft and company, under the creative direction of Ucef Hanjani.
Along with the 30-second television campaign driven by Coco Rocha dressed in 12 different looks from White House Black Market, print advertising will be photographed by Glen Luchford who will translate the dance elements onto still images. As per usual, we think Coco Rocha definitely delivers her supreme likeableness and powerful attitude with this campaign yet again. Don’t you think so?