Fred Perry Design Auction To Benefit The Amy Winehouse Foundation

Fred Perry celebrated its 60th Anniversary last year and as part of the celebration, the brand asked 60 of its most loyal and dedicated fans to participate in a fun, charity initiative. Designers, musicians and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalize the shirt with [...]
Watch This: Raf Simons x Fred Perry SS13 Collection

The only way to understand the collaboration between Fred Perry and Raf Simons is by watching the below video. The collection features amazing prints, color and a whole new take on the typical Fred Perry collection. We’re completely obsessed with the whole thing! The film was shot by Pierre Debusschere, with styling by Robbie Spencer. The collection will feature 28 [...]
No Doubt Collaborate with Fred Perry

Hot on the heels of the band’s second single “Looking Hot,” No Doubt announce their collaboration with Fred Perry. The So-Cal foursome team up with Fred Perry for spin on 3 classic designs with the boys taking center stage, but don’t be discouraged as there is a little something for the ladies. The 3 piece [...]
The KENTON 2012 Holiday Gift Guide

The holidays are here and ’tis the season for gift giving! We’ve scoured the lands (and internet) for the coolest, chicest gifts around. We hope you find something for everyone on your list, from that special someone to the hard-to-buy-for one. There are gifts for men, gifts for women and few unisex items as well. Take [...]
First Look: Fred Perry x Raf Simons Spring 2013

Fred Perry and Raf Simons have released the first two images of their upcoming eighth collaboration. For spring 2013, the collection will consist of 28 style and color options. A mixture of traditional menswear elements is mixed with electric colors and prints. Classic pieces are adorned with checks; crest and pied de poule, floral print [...]
In The News: CFDA Awards, Raf Simons, H&M, Steve Madden, Duchess Kate

Alright, time to get back to work. Here’s some fashion news from our friends: Watch the CFDA Fashion Awards on June 5th, at 12PM. [Style.com] Raf Simons is going on a date with Fred Perry. [FashionIndie] H&M popped up in Miami. [WWD] Steve Madden thinks The Olsens are a pain. [Fashionista] The Duchess has caused [...]
A Guide to Men’s Shorts

With summer here and at its peak, wearing shorts becomes a daily necessity to fight off the summer swelter. Here are some tips on how to choose the perfect pair of shorts, as well as some designer selections to get you inspired. 1. Banana Republic microstrip linen short 2. Marc Jacobs Crispy Summer Twill Shorts 3. Fred Perry [...]



