The Pure Beauty of ILIA Lip Care
Got lemons? Then make lemonade, so they say. It seems Sasha Plavsic took this saying to another level—coming to a crossroads and choosing to hang a hard right, move back to Canada and create an organic line of lip care products. With a background in marketing and branding she certainly knew what to do once she had a product but from conception to final production Sasha may have had to kiss a lot of frogs.
Luckily for the lips of women all over the world, who are looking for natural, organic and elegantly packaged products, our girl persevered and created a formula combining Cocoa Butter, vitamin E and Jojoba oil along with the oil of Jasmine and Orange. A child of Rock and Roll Sasha infuses her love of obscure tracks into her line. Her inaugural line-up of six shades of organic lip conditioners included colors like Bang Bang, an iconic red and Shell Shock, a conspicuous coral, packaged in recycled aluminum tubes that have more punch than crunch, unlike other eco-friendly organic lip care lines.
The line will be expanding this spring. Ilia will be introducing an array of organic products like a Multi-Purpose Lip to Cheek stick and an Illuminator in two shades, as well as lipstick, lip conditioner and a lip exfoliator—yes for your lips. Hey, why let your body have all the fun? Your lips deserve a good slough too. We’ve tried the lipstick in advance for you and all we have to say is your lips will never be the same again. Cool colors that glide on to a lustrous, opaque finish that feels as fresh after a few hours as it did when it was first applied. Ladies, welcome to a lip Renaissance, welcome to Ilia Beauty. Providing a line that can satisfy both the eco-conscience and luxury minded consumer alike, with lip care that considers the environment, refinement and the quality of their products.
Visit iliabeauty.com for more information.