Tommy Hilfiger Debuts Spring 2013 Campaign Film

Tommy Hilfiger debuted their spring 2013 campaign film today, titled “le vöyãge seafãr-iüs”. The Hilfigers are off on their maiden voyage, with fun in the fun in the sun, brisky breezes and a feisty crew.

Classic nautical influences were some of the earliest inspirations I incorporated into my designs, so this campaign is very exciting for me,” said Tommy Hilfiger. “I love the boating life, and this season The Hilfigers are setting sail like only they know how, with all the adventurous spirit and youthful irreverence we’ve come to love and expect. There’s no better setting to highlight the nautical inspirations, red, white and blue color palette, and heritage prep details of the Spring 2013 Runway Collections.

The campaign was photographed in Sag Harbor, New York by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners. With hair by Eugene Souleiman and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski with Max Rogers, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill and two Basset Hounds named Morgan IV and V. New additions to the family this season include, Kim D, Sacha M’Baye, Tidiou M’Baye, Viggo Jonasson, Jourdan Dunn and Tian Yi.

The video features “Do My Thing” by Estelle, featuring Janelle Monáe. Fans and followers are asked to answer the question, “What’s your thing for 2013?” with the hashtag #doyourthing to receive a free download of the featured track!

Check out the latest campaign for The Hilfigers below!